Imagine sending your best executive to close a deal, but they are stopped at the reception desk because their ID badge looks fake.

They never make it to the boardroom. The meeting never happens. And the worst part? You never know why.

In the digital world, this happens to your business every day. We call it "deliverability," but it is really about reputation.

The Signal vs. The Noise

We spend fortunes on logos, office design, and PR to signal competence and trust. Yet, many companies leave their digital front door—their email domain—wide open.

Without proper authentication—your digital passport (SPF), wax seal (DKIM), and bouncer (DMARC)—your emails are indistinguishable from noise. To Google and Microsoft, you look like a stranger. Or worse, an impostor.

"But we have an IT team..."

And they are brilliant at keeping the lights on. But asking a generalist IT manager to specialise in email cryptography is like asking your GP to perform heart surgery.

They know of it, but it isn't what they do every day.

This isn't a technical failure. It's a strategic oversight. It's the difference between being sent and being received.